Wealth opens doors to countless financial opportunities, from paying down debt and upgrading your home to maximizing retirement savings or securing your family’s future. But the real question isn’t about what you can do—it’s about determining what’s most important.
This is where clarity and intentionality become essential. A
well-executed financial plan helps you make decisions that align with your
values and priorities.
Define Your “Why” Behind Wealth
Understanding your personal “why” provides the foundation
for purposeful financial planning. What does financial success mean to you? Is
it about:
- Flexibility
and independence?
- Leaving
a lasting generational legacy?
- Giving
back to your community?
Your “why” acts as a guidepost, helping you prioritize and
sequence your financial goals. For instance, if building a legacy drives you,
focus your resources on estate planning and providing financial education to
your heirs. Rooting your decisions in your core values ensures every step
aligns with the life you envision for yourself and your family.
Use the “5 Whys Technique” to Uncover Your True
Motivation
If you’re unsure where to begin, try the “5 Whys Technique.”
Start with a goal (e.g., “Save more for retirement”) and ask yourself “why”
five times to reveal the deeper motivation. For example:
- Why
save more? To retire early.
- Why
retire early? To travel with family.
- Why
travel? To create lasting memories together.
Once you identify your core motivators, envision your future
self—10, 20, or 30 years from now. What accomplishments will you celebrate?
What regrets do you want to avoid? Write these down in vivid detail to gain
clarity on your long-term aspirations.
Achieve Financial Peace of Mind Through Intentionality
When you approach your financial decisions with purpose,
every action becomes more meaningful, reducing stress and fostering a sense of
control. Whether your focus is on spending time with loved ones, building a
legacy, or making an impact in your community, intentional planning creates
peace of mind.
Make This Year the Turning Point
This year, commit to aligning your financial decisions with
your core values. Reconnect with your goals, refine your plan with professional
guidance, and take intentional steps toward your vision. With a clear purpose
driving your financial journey, you’ll not only achieve meaningful progress but
also lay the foundation for an enduring legacy.
Start today—because your wealth should reflect what
matters most.
Investment advice offered through OneAscent Financial
Services, LLC, d/b/a Provident Oak Financial, a Registered Investment Adviser
with the United States Securities and Exchange Commission. Registration as an
investment adviser does not imply any certain degree of skill or training.

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